Today we are talking about the promotion of Ela Hotels & Resort Belek (Turkey). Our goal was to increase the recognition of the hotel and promotions for holidays with children among the target audience in several countries: the United Kingdom, Netherlands, Romania, Russia, and Kazakhstan. To reach the target audience, we applied targeting by relevant interests. These are travel and leisure interests, as well as related interests such as gourmet food and wine. As the advertising creative, we used Fullscreen banners in different languages, to deliver the information to the local users. Traditionally, to reach the set KPI, our managers conducted optimization for the selection of sites with the best results: low bounce rate, high session time, and other post-click indicators. We evaluated the results for five countries separately, and everywhere the number of impressions exceeded the plan within the budget.