Hello! Today we are talking about the advertising campaign for Bioderma, which we implemented in Turkey. Our goal was to increase the general brand awareness and the Sensibio H2O Eye product in particular. And also to attract an audience to the product page on the client’s website. To do this, we used an interactive Rich Media banner. We set up the display for the target audience, which we selected according to relevant interests, including cosmetics, dermatology, beauty, health, online shopping and others. In conjunction with Bioderma’s digital team, campaign optimisation included selecting sites that showed the best CPC and high results. The evaluation was carried out according to the statistics of the BYYD platform. As a result, we achieved good post-click performance. So, for example, the session depth is 32 seconds more than average. And the bounce rate is 8% less than the average for mobile advertising and 19% less than the average for the site.