ZAF GmbH was founded by three partners, who are also simultaneously family men. The company name ZAF stands for the three first names of the founders. These emancipated men discussed cleaning and washing at a collaborative evening. The essence was that washing agents and detergents are expensive in proportion to daily use, that nowadays you must not neglect environmental friendliness and above all that the valuable time factor in procurement is worthy of improvement. The founders therefore decided to deal with and improve these issues in particular. "Time is money." That's why they have decided to sell packaging units that are not empty after 5–10 applications, but have several months of reserve volume in the event of standard use. At the same time, these containers must still be carried and also easy to handle in application. Through these packaging sizes, they succeeded in offering market prices that people like them are looking for.